Our articles explore insights from our team, clients, as well as thought leaders in their fields.
Tech Meets Truth with Dana Teahan
As we welcome 2025, Dana our Founder answers three Martech questions: traditional AI's proven value versus emerging generative AI, transparent data practices over third-party tracking, and the need to match attribution models to team capabilities.
Campaign Management Mastery
Want to know what separates great marketing campaigns from average ones? After a decade in the field, DBZ’s Laura Boettcher shares how mastery lies in three key pillars.
Martech Secret Sauce
A well-designed Marketing Data Layer (MDL) is the key to solving marketers' ongoing data fragmentation, integration, and activation challenges.
Martech Utilisation Levers
To improve utilisation, think of these key levers and how you can pull them to your advantage.
4 Helpful Martech Questions
4 helpful questions to consider when evaluating whether Martech Utilisation is impacting your business.
Waste Not, Want Not
If you have a utilisation problem with your marketing technology, you’re not alone. According to a recent Gartner survey of CMOs –Marketing tech utilisation was down to 42% from 58% in 2020. A substantial decline in an already poor trend.
The Hard Work In HOW
Di McIntosh, DBZ’s Head of Delivery talks about her role, not taking shortcuts and being clear on HOW.
The Optus Breach
The value in understanding security concerns more broadly and educating on the potential risks to help minimise the impacts to organisations and businesses.