Articles
Explore our perspectives and ideas on what’s happening in the colourful world of marketing technology.
Featured
Explore our perspectives and ideas on what’s happening in the colourful world of marketing technology.
As we welcome 2025, Dana our Founder answers three Martech questions: traditional AI's proven value versus emerging generative AI, transparent data practices over third-party tracking, and the need to match attribution models to team capabilities.
Our creativity has always been a collaboration with the world around us. AI is our newest collaborator, opening doors to the future of creativity.
DBZ’s Digital Tech Specialist, Tristan Foster unpacks critical questions on the vivid subject of AI.
Want to know what separates great marketing campaigns from average ones? After a decade in the field, DBZ’s Laura Boettcher shares how mastery lies in three key pillars.
Step inside our tech minds in these bite-sized profiles, where we ask our expert team to share their takes on technology. Their answers might surprise you.
The future of Customer Data Platforms (CDPs) is uncertain, as their unique value is increasingly challenged by overlapping functionalities in other Martech tools and evolving market dynamics.
A well-designed Marketing Data Layer (MDL) is the key to solving marketers' ongoing data fragmentation, integration, and activation challenges.
Marketers should focus on compliance and view the new privacy changes as a chance to modernise their approach, as privacy is only going to continue to tighten.
As GenAI reshapes creative work, our recent experiments with Midjourney revealed both exciting possibilities and crucial challenges in representing human diversity.
As we integrate Generative AI into our ways of working, let's consider its value in brand and marketing creation.
What if you’ve inherited a mess or need to optimise?
Our plan to set you up for successful Martech investment and utilisation.
To improve utilisation, think of these key levers and how you can pull them to your advantage.
How to measure Martech Utilisation by looking at the right metrics.
4 helpful questions to consider when evaluating whether Martech Utilisation is impacting your business.
If you have a utilisation problem with your marketing technology, you’re not alone. According to a recent Gartner survey of CMOs –Marketing tech utilisation was down to 42% from 58% in 2020. A substantial decline in an already poor trend.
Di McIntosh, DBZ’s Head of Delivery talks about her role, not taking shortcuts and being clear on HOW.
The value in understanding security concerns more broadly and educating on the potential risks to help minimise the impacts to organisations and businesses.
We sat down with Kath Lazaro, our Head of Technology, to learn more about her career journey and her advice for others pursuing careers in Tech.
Does your Martech Stack not seem to look or work as good as other peoples Stacks? You’re probably not alone in questioning how far should you pursue Personalisation and is it even working.
Why Marketing teams are on the frontlines of Cyber Warfare and what to do about it. This article includes juicy details on how specific breaches and techniques may compromise marketing teams and their systems.