Our articles explore insights from our team, clients, as well as thought leaders in their fields.
Tech Meets Truth with Dana Teahan
As we welcome 2025, Dana our Founder answers three Martech questions: traditional AI's proven value versus emerging generative AI, transparent data practices over third-party tracking, and the need to match attribution models to team capabilities.
Not Stacking Up
Does your Martech Stack not seem to look or work as good as other peoples Stacks? You’re probably not alone in questioning how far should you pursue Personalisation and is it even working.