Inspiring Garden Stories
Differentiating in Noosa's Lush Landscaping Sector.
In the sun-drenched paradise of Noosa, Queensland, where pristine beaches meet lush hinterlands, Spaces of Green found itself at a crossroads. This progressive landscape team had long been planting seeds of beauty across the region, but in a market as fertile as Noosa's, how would they truly flourish?
THE OPPORTUNITY
Cultivating Distinction in a Crowded Market
Spaces of Green needed to be distinctive. They sought to cultivate a brand identity as unique and vibrant as the gardens they create, one that would resonate with discerning clients who see their outdoor spaces as living, breathing extensions of their homes.
THE APPROACH
Nurturing a Brand from Root to Canopy
Seeds of Insight
Our journey began by digging deep into their customer perceptions through surveying. Brainstorming sessions followed, from which we unearthed the core of what makes Spaces of Green special. This laid a solid foundation for their brand strategy, ensuring that future developments would be rooted in customer needs and aligned to their vision.
With DBZ’s guidance, Spaces of Green have re-imagined the very essence of what it means to create and nurture outdoor spaces. They are not landscapers, but authors of living stories — each garden a unique tale waiting to be told.
Crafting the Brand Ecosystem
We then sprouted a powerful positioning - Landscape craftsmen that consider the whole life of gardens. This wasn't just about planting and pruning; it was about nurturing living garden stories.
We cultivated this idea further, developing a service model that would guide every aspect of their work:
Create with empathy — Craft rather than install — Care for the life of your garden
At the heart of it all bloomed the central brand idea - Garden Life Stories. This concept transformed each project into a living narrative, with Spaces of Green as the master storyteller.
Tending to the Brand's Growth
With our core idea taking root, we set about nurturing every aspect of the Spaces of Green brand, beginning with the visual identity. Designed to be as organic and thoughtful as their approach, with a logo that breathed space and intention.
The colour palette embraced the lush greens of nature, warmed by tones reminiscent of vintage botanical illustrations and the typography paired the timeless elegance of serif fonts with the simplicity of a sans serif – bridging classical gardening traditions with contemporary design.
We captured the soul of their work through breathtaking photography shot by Photographer Ale Rose and Art Directed by DBZ’s Klara Teahan. Each image a chapter in the delivery of ongoing garden stories. For the final asset delivery, we crafted a bespoke library of 100 illustrated tropical plants which became both a practical tool and a testament to their deep horticultural knowledge.
The Results: A Garden of Delights
The transformation helped Spaces of Green flourish into the mindful business at the centre of their vision. They stood tall in the market, their unique approach setting them apart from the crowd. Premium projects gravitated towards them, drawn by the promise of gardens with design and client lead narrative. Clients became loyal patrons, their own stories intertwining with the gardens Spaces of Green crafted for them. The team at Spaces of Green found renewed purpose, each member a proud custodian of the gardens and stories they helped create.
Spaces of Green re-imagine the very essence of what it means to create and nurture outdoor spaces. They are not landscapers, but authors of living stories — each garden a unique tale waiting to be told.
“True professionals. At no time at all during our extensive working relationship, was there a single moment that we felt they didn’t have our back. DBZ’s amazing design skills, knowledge and experience are something that we heavily relied upon throughout our branding journey. Back that up with genuine thoughtful, respectful and honest communication, and you have the whole package. Absolute diamonds.”
Michael Ballantine & Jo Francois — Founders
