Clearly better results
How we helped Bupa Optical increase their Customer Service Conversion by 80% and Average Order Values by 57%.
In 2022 Bupa Optical engaged DBZ to reimagine and redesign its Recall and Reminders customer journey – focusing on getting more people back to Bupa Optical to ensure they delivered on their mission ‘delivering the best eye heath and eyewear.’
Creative — Huntr Group
The Challenge
Bupa Optical was experiencing declining customer participation and overall conversion. Their customer base had a poor understanding of the vast range of eye wear products on offer.
Our Approach
We built an end-to-end customer journey and true Omni-Channel experience that worked seamlessly across all of Bupa Optical’s channels – Email, SMS, Direct Mail, In Store and their Contact Centre.
Our goal was to improve conversion, participation rates and overall sales.
Deliverables
End To End Customer Journey Mapping and Program Design
Segmentation and Data Analytics Build
Development and build of campaigns for execution
Partnership with their creative agency to bring the journeys to life