Personalisation at the Heart.
How we empowered Bupa to deliver beautifully personalised, best-practice direct marketing.
In 2018, we helped Bupa Health Insurance embed Adobe Campaign and guide their team in Martech best-practice.
The Challenge
A few months into their investment, Bupa was aware of multiple implementation issues that were standing in the way of their marketing team being able to connect meaningfully with customers. With no clear information on why the issues were present, they needed an intervention to get to the source, motivate the team and open the floodgates to the true firepower that the platform had promised.
It’s not un-common for marketing leaders with customer centricity as their vision, to invest in a Martech stack only to find their teams embroiled in a day-to-day working reality where very human challenges and dynamics mean they’re more hampered by their Martech than helped.
Our Approach
Simply assessing the technology stack wasn’t enough of a fix. The tipping point for Bupa came when the focus was turned to the true source of the problem, which once addressed turned their team into self-reliant, high-performing Martech magicians.
Deliverables
CRM Strategy
Marketing Operations
Fixing Broken Tech
“The DBZ team has the skin in the game to get it – they’re both thinkers and doers.”
Vicki Best
Head of Customer Engagement
Bupa Health Insurance