Gen AI — Copycat or Creative Catalyst
Created with Midjourney.
There are two ways we can look at Gen AI:
A sophisticated, untraceable form of plagiarism:
The ultimate copycat, learning from millions of human-created works and morphing them into something new.
A new generation of kaleidoscopic possibilities:
A powerful enabler, sparking new opportunities for your creativity, allowing you to express original ideas faster and with ease.
Let's explore the latter, specifically tackling the origin of ideation.
Originality is what creators strive for. Our ideas, our concepts, our visual language – they're the lifeblood of what we do. But what work is actually original, especially in a commercial context?
As creators, we reference the world around us constantly. Our work is a collaboration with the encounters that have come before us, the tools we can access, and the talent we own.
Using AI doesn't take something away from us; it can enhance our talents. It can be a creative catalyst.
AI can be an instrument in our creative orchestra, and we – its conductor. Just as a guitarist doesn't lose their musicianship by using effects pedals, creators don't diminish their artistic integrity by leveraging AI. Instead, they gain a powerful collaborator that can help them iterate faster, experiment more broadly, and push the boundaries of what's possible. However, the ultimate creative direction still comes from the human mind, shaped by our experiences, emotions, and unique perspectives.
This symbiotic relationship between human creativity and artificial intelligence might just be the next great renaissance in creative expression. As we learn to dance with these new tools, we're not just adapting to technological change – we're pioneering new forms of creativity that combine the best of both worlds.
Allow AI to participate in your expression and evolution. It's not human against machine. We use an enormous amount of digital tools already, this is just another set of tools to add to our toolkit.
Consider how throughout history, technological advances have initially been met with scepticism by creative communities. The camera was once thought to spell the end of painting, yet it gave birth to entirely new artistic movements.
The future belongs to those who can harness AI's computational power while maintaining their distinctive creative voice, using it as a springboard to launch into previously unimaginable realms of innovation and expression.
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Klara Teahan is DBZ’s Creative Director
She has strategic depth, business know-how and design talent together in one person. Specialising in Brand Strategy and Creative her process is naturally collaborative, visually beautiful and tech savvy.